It’s clear that WBUR excels at adapting the classic audio report into a full-blown, web-friendly multimedia piece that expands its audience greatly. The above images are screenshots of an article that again demonstrates the seamless embedding of an audio file into a multimedia story. This audio report features an interview with an author on the midday news program “Here & Now.” Considering that a midday radio program might not be highly popular, WBUR adapts the content of this audio report and makes it accessible for someone to read or listen online.
One of the best parts about the written portions is that it offers interview highlights. This is a really effective tool because readers might be more interested in scanning a short summary of an interview rather than listening to the fifteen minute interview. It pulls important topics and quotes from the interview that offer a quick insight into the main ideas of the interview so it allows readers to consume the information without committing a full fifteen minutes to listening to the audio interview.
This article also includes a pretty extensive excerpt from the book, authored by the guest, Larry Steinberg, who was interviewed on the radio program. This is a unique element to this article but I think it is a great addition to the multimedia piece because the interview draws attention to this book and might pique reader or listener interest in reading the book. Providing this book excerpt allows readers to get a taste of the book but it also creates the perception that WBUR has exclusive access/content, and it might keep readers on their page longer.
Overall, WBUR is a great example of a classic radio program adapting their ways and techniques to keep up with the everchanging face of journalism and media.
Each article is typically presented with a photo and a headline, which is very visually appealing. For the more complex subjects, the homepage includes the article’s headline, a photograph, a description, and a few links to related articles. Everything is very clickable and easy-to-access. On the right side of the page, there is a sidebar with information about the weather, the stocks, and a list of “Most Popular.” The way it’s laid out is almost like a blog. I’m not a huge fan of the bottom part of their homepage because it gets very wordy, but I imagine that not many people scroll to that point. It still looks clean and not cluttered.
As for their articles, most of them include some sort of audio report either at the top of the page or embedded in the article. Because WBUR is a radio station, their audio reports are usually done very well, and I’m impressed at how well-done their accompanying written articles and online presence is as a news organization.